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Dr. Mary L. Rigdon has been invited to present her research to U of A’s Family and Community Medicine RENEW team. Dr. Rigdon’s research has the potential to significantly increase gender equality in wages and offers us relevant policy information to help organizations attract more women to leadership roles in competitive workplaces. We know that when individuals are paid based on their skills and their workplace contributions rather than based on their gender, it enhances an individual’s autonomy and furthers the economic empowerment of women. The average woman worker currently loses more than $530,000 over the course of her lifetime because of the gender wage gap and the average college-educated woman loses even more – nearly $800,000. The wage gap translates into less income for families and also significantly lower retirement benefits for working women. Closing the gender competitiveness gap will be a significant step toward closing the persistent gender wage gap. And that this can be accomplished by changing the incentive structures in organizations, rather than relying on governmental intervention, is significant.